The Milk Jug That Aims to Change the World

The hot news today is the new, sexy redesigned milk jug now being used by Costco and Wal-Mart stores. The one gallon plastic container boasts an environmentally friendly design that uses less plastic, is cheaper to ship, costs less to manufacture and gets fresher milk to you faster.
It's an irresistible combination of reducing carbon emissions, cutting labor costs, slashing fuel usage and serving up a frosty beverage with all that Vitamin D. Plus it looks all fun and funky. Sounds rad, right?
It is rad...except that apparently milk jug designers neglected to include one minor feature in their eco-friendly design: a pour spout that pours. Users are bitterly complaining that the clumsy container dumps milk unceremoniously, upending unsuspecting bowls of cereal, tumbling tumblers and dousing the kids.
The retailers are undeterred, though even offering demonstrations on how to pour milk without flooding the kitchen. And when paired with a nice chocolate chip cookie, consumers will eventually be lulled into using and loving the green jug. Because at the end of the day, the fact that we have to adapt a little to a new way to fill a glass is a small price to pay for a happier planet.

Roxanne Kotzman is a Daily News Photo Department veteran of nine years. When she and longtime friend Stacy Long
discovered their love all of all things environmentally responsible, they launched Happy Monkey Planet and jumped head-first into the vibrant eco-community.


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