Reutimann's Double D'Oh!
David Reutimann, driver of the No. 00 Toyota for Michael Waltrip Racing, will be carrying The Simpsons on his race car for the NASCAR Nextel Cup Series race at Indianapolis Motor Speedway.
"The Simpson Movie" will be released on Friday. The Allstate 400 at the Bricyard is on Sunday. Reutimann said he shares some qualities with one of the Simpson characters.
“I’ve watched numerous episodes of ‘The Simpsons’ over the years and I know the movie is going to be really funny,” Reutimann said. “If I had to compare myself to a character on the show, it would have to be Bart Simpson because he’s always getting into something. I have lived vicariously through him. I really never got into trouble growing up because I was too scared to get in trouble. If I got in trouble, I knew that would mean that I wouldn’t be able to race the next weekend.”
In conjunction with the release of the new race car, Burger King Corp. has also launched a new web site, Simpsonizeme.com, which will transform users into Simpson characters.
“Now, anyone can get a yellow makeover,” Reutimann said. "You can choose your own hairstyle, body type, outfits and so on. It’s so much fun. I encourage everyone to go to Simpsonizeme.com and get Simpsonized.”
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About Haddock
in the Paddock
Tim Haddock covers motorsports — including stock-car and open-wheel racing — for the Los Angeles Daily News.
I don't know about other racing fans, but we don't need to see Jeff Gordon turned into a Simpson because he's yellow enough already.
It is amazing, though, that movie promotion has come so far that a couple of trailers in the theatre and a few ads on TV are not enough. It seems the extravagant or the outrageous are the only ways to attract attention to a new movie. If Bart is a NASCAR fan, then Lisa must love Indy cars or Formula One.