$12 million is how many in Galleons, knuts and sickels?
The AP reports that the latest installment in the film series about a boy wizard earned $12 million in midnight preview showings alone, according to Encino-based box office tracker Media By Numbers.
“Harry Potter and the Order of the Phoenix” premiered on 2,311 screens around the country at midnight.
The $12 million take put the film second behind “Pirates of the Caribbean: At World’s End” in preview-showing revenues, according to Media By Numbers. That film earned $13.2 million in preview showings on May 24. The “Pirates” film, however, was previewed on 3,100 screens.
But Harry Potter finished ahead of “Independence Day,” which earned $11.1 million in preview showings on 2,433 screens in 1996. It also beat out “Transformers,” which collected $8.8 million at 3,050 preview screenings on July 2.
The latest “Potter” film earned $453,000 at midnight IMAX screenings alone, besting IMAX’s own record by 10 percent, according to Media By Numbers.
CNS-07-11-2007 14:11