Ryan Seacrest - Idol's biggest winner

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Ryan Seacrest

If you haven't seen or heard enough of Ryan Seacrest, you'll be hearing him a lot more. The Wall Street Journal reports that Ryan's radio morning talk show on 102.7 KIISS-FM will be syndicated nationwide. He'll also have control of advertisement time and sell some of the ads

In a deal with Clear Channel Communications Inc.'s Premiere Radio Networks unit, Mr. Seacrest's five-hour L.A. radio show will be boiled down to three for use middays and afternoons in the rest of the country. Mr. Seacrest will tape localized comments for each market that syndicates the show.

The deal is most noteworthy, however, for its advertising component. In an unusual arrangement, Mr. Seacrest will own and control a portion of the advertising time on the show. The goal: bringing in some of the sponsors he already has a relationship with on television, with the potential fringe benefit of getting them more interested in radio. He will also sell some of his own advertising on the "American Top 40" radio countdown.

What does this mean for Ryan? More exposure, more money and more executive-, producer-like experience. That'll come handy when he gets older, loses some of his boy-ish appeal and when he decides to give up the daily 4 a.m. wake-up calls.

The article also mentions Ryan's other projects, which aren't as well-publicized:

Mr. Seacrest will keep working on other projects, such as hosting his weekly radio show in Britain, producing the E! reality show "Keeping Up With the Kardashians" and planning a coming reality show featuring actress Denise Richards. He says he draws inspiration from other Hollywood types with entrepreneurial streaks, such as Mr. Clark and the late Merv Griffin, who once hired Mr. Seacrest to host the "Click" game show. Mr. Griffin made an impression for showing how to mix business proposals with pleasure; Mr. Seacrest recalls Mr. Griffin never left the lunch table at the Beverly Hills Hotel without having guests laugh and say yes.

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This page contains a single entry by esther published on February 28, 2008 4:35 PM.

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