California Baptist University women’s basketball is joining more than 1,250 other collegiate basketball teams across the country in participating in the 2009 Women’s Basketball Coaches’ Association (WBCA) Pink Zone initiative.
 

The Lancers’ Pink Zone Night is Tuesday (Feb. 10) when they host Westmont in a GSAC contest. All proceeds from ticket sales and pink “CBU Crazies” t-shirt sales will go towards the WBCA’s fight against breast cancer.

“Obviously, this is a good cause and one worth getting behind and supporting,” said CBU Head Coach Danelle Bishop. “It is good to raise this awareness within our sport, because we’ve lost a lot of good people in the women’s basketball community because of this disease.”

The WBCA Pink Zone initiative is a global, unified effort for the WBCA’s nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond. ESPN has joined the initiative by dedicating their annual “February Frenzy” women’s college basketball games on ESPN2 and ESPN360.com to supporting the Kay Yow/WBCA Cancer Fund, in partnership with The V Foundation. February Frenzy will showcase eight regionalized games within two telecast windows for the biggest regular-season day in women’s college basketball on Sunday, Feb. 15 at 1 p.m. and 3:30 p.m. ET.  They will also dedicate the Big Monday game on Monday, Feb. 16 at 7:30 p.m. to the cause.

The WBCA began the WBCA Pink Zone, formerly known as “Think Pink”, in 2007 as an initiative to raise breast cancer awareness in women’s basketball, on campuses and in communities. In 2007, more than 120 schools unified for this effort and helped make the inaugural year a success. In 2008, more than 1,200 teams and organizations participated, reaching over 830,000 fans and raising more than $930,000 for breast cancer awareness and research.

WBCA, the term Pink Zone and the WBCA Pink Zone logo are trademarks of the Women’s Basketball Coaches’ Association.

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