Retro Row business celebrates first anniversary with party, sale

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Sarah Benton and Peter Toulios' motivation to open Lil Devils Boutique stemmed from their own experiences in trying to buy edgy gifts for their friends' children.

"Nothing we could find in retail stores suited our style," Benton said. "While I was able to buy hipper presents online, I found it hard to tell the quality by looking at a picture."

That prompted them in August 2008 to open the 2218 E. 4th St. store, which sells vintage- and rocker-inspired clothing, toys and books.

Now with a year under their belts, the owners are celebrating the milestone on Saturday, Aug. 29, with a party, games, giveaways and a live DJ. The store also will give a $10 discount on purchases of more than $50 on that day.

"We have had great success at finding handmade goods for the store -- and many of our items are locally handmade," Toulios said. "Being in heart of Retro Row where shoppers know to come to find unique items not found anywhere else locally has proven to be the perfect location for Lil Devils."

Visit www.lildevilsboutique.com for more.

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About the Blogger

Karen Robes Meeks came to work for the Press-
Telegram in April 2002 as a beat reporter, covering the cities of Lakewood, Bellflower and Paramount. She now covers business, specifically redevelopment, tourism and small businesses. She also writes Eye on Redevelopment, a monthly column that appears in the Business Monday section.

E-mail Karen at karen.robes@presstelegram.com.


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This page contains a single entry by Karen Robes Meeks published on August 26, 2009 2:53 PM.

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