Phillips-Van Heusen's IZOD apparel brand will be the title sponsor of the Indy Racing League, it was announced today.
IndyCar -- which signed a multi-year contract with IZOD, the league's official apparel partner since 2008 -- unveiled its new logo and partnership, which is expected to include "multi-year, multi-million dollar activation plans around the League's television partners, ESPN on ABC and VERSUS, as well as online initiatives and promotions," according to the announcement.
"Our relationship with the IZOD brand has been on the fast track since the day we began our partnership in 2008, and we are thrilled they have taken a bigger and more vital role in our sport," said Terry Angstadt, president of the Commercial Division of the Indy Racing League.
"We're confident that we have found a partner with a strong brand, a bright future and a vision for growing the IZOD IndyCar Series that will benefit fans, drivers, teams, owners and tracks."
The IZOD IndyCar Series is the main event of the 2010 Toyota Grand Prix of Long Beach, set for April 16-18.
"We're delighted of hear of this new partnership with IZOD," said Jim Michaelian, President and CEO of the Grand Prix Association of Long Beach. "It makes a strong statement about the corporate attractiveness of the IndyCar Series, especially in these tough economic times. We look forward to partnering with IZOD in showcasing their apparel to the fashion-conscious Southern California market next spring."
IndyCar -- which signed a multi-year contract with IZOD, the league's official apparel partner since 2008 -- unveiled its new logo and partnership, which is expected to include "multi-year, multi-million dollar activation plans around the League's television partners, ESPN on ABC and VERSUS, as well as online initiatives and promotions," according to the announcement.
"Our relationship with the IZOD brand has been on the fast track since the day we began our partnership in 2008, and we are thrilled they have taken a bigger and more vital role in our sport," said Terry Angstadt, president of the Commercial Division of the Indy Racing League.
"We're confident that we have found a partner with a strong brand, a bright future and a vision for growing the IZOD IndyCar Series that will benefit fans, drivers, teams, owners and tracks."
The IZOD IndyCar Series is the main event of the 2010 Toyota Grand Prix of Long Beach, set for April 16-18.
"We're delighted of hear of this new partnership with IZOD," said Jim Michaelian, President and CEO of the Grand Prix Association of Long Beach. "It makes a strong statement about the corporate attractiveness of the IndyCar Series, especially in these tough economic times. We look forward to partnering with IZOD in showcasing their apparel to the fashion-conscious Southern California market next spring."
Karen Robes Meeks came to work for the Press-
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