Charlie Rosales has been in public service for over 43 years. His public service career began with his enlistment in the United States Army in 1966. He served in Vietnam before his honorable discharge as a sergeant in 1969.
He then joined the Covina Police Department where he served in various assignments before he retired as a sergeant. From 1999-2007 he started a human resources consulting business in La Verne.
Charlie holds an Associate of Arts Degree from Citrus College and a Bachelor of Science degree in Public Administration from Pepperdine University. He has taken many classes in Human Resources law and procedures.
Charlie was appointed to the City of La Verne Planning Commission in 2003 and voted to the Planning Commission Chair in 2007 where he presently serves. He is the only candidate for City Council that has planning commission experience as the chairperson.
He has the proven leadership training and ability to make the seamless transition from Planning Commission to City Council.
Charlie brings more than just a resume to this position. He has taken an active role in the community through his dedicated volunteer service. He has dedicated many hours volunteering at a local food bank, coaching a youth basketball team, and on several projects in La Verne. He is the dependable volunteer who is always available to offer his time when called upon.
Charlie Rosales has the unique work experience of a career in law enforcement and the experience of being a small business owner coupled with the education and specialized skills that enable him to work effectively with various work groups. He understands the needs of the residents of La Verne and is ready to tackle the challenges that lie ahead. He has the time, desire, and dedication to effectively lead and nurture the City of La Verne for the next four years. Charlie Rosales seeks the honor and privilege of being the next member of the La Verne City Council.
I was born and raised in La Verne and I love this city. I am a product of the public schools and local community programs and have benefited from the excellent opportunities provided to me. It is a priority for me to continue supporting La Verne’s superior quality of life.
My experience in city government is expansive. I currently serve as a city council member and have served on the Planning Commission, Youth and Family Action Committee, Youth Sports Committee, and Friends of the 4th of July Committee. I understand how the decisions we make as a City Council can shape the community. I know how this city operates and am committed to keeping your best interests at heart.
My education has prepared me for my role as a council member. I have a doctorate degree in Organizational leadership and have extensive training in Strategic Planning, Politics, Team Building, and Resource Management. This knowledge has helped me in making sound decisions on critical issues that shape our community.
Fiscal Responsibility is imperative to ensure the survival of our city. As your council member I will work to operate a balanced budget and sustain our community through difficult economic times.
Superior public safety is a key component of our quality of life. It is a priority for me to work with our public safety employees to protect our interests. Our council must continue to provide the resources our police and fire departments need to provide outstanding service to the community.
I am committed to expanding current city programs, and I intend to strengthen our sustainability plan. Our residents must be educated about the environmentally responsible programs we have in place, and we must explore new ways to implement sustainable concepts and programs within our city. I have visions of implementing a Youth Commission in La Verne. This will mobilize our youth and get them involved in decisions that directly affect them, and provide them with valuable leadership opportunities within our city.
I have a life-long commitment to La Verne. Our city is safe, well-maintained, economically strong and full of many programs for youth, families and seniors. La Verne is a city that we can be proud to call home. As your council member, I am motivated and committed to preserving La Verne’s quality of life. I respectfully ask for your vote on March 3.
Age: 53 Occupation: University of La Verne/Business Manager
My personal motto has always been “get involved and make a positive difference” As a resident of La Verne for 30 years, I have stayed involved in many aspects of our City. I believe that our local government requires leaders that understand the culture of our community and I have that experience.
I was elected by the great citizens of La Verne to serve two terms as a Board Member for the Bonita Unified School District which has provided me years of experience with budgets, policies and procedures. Serving the students, professional staff and parents of our District was my privilege and it now would be an honor to serve the citizens of La Verne as a council member. My history of involvement in our community includes being a business owner, Acting Director of the Chamber of Commerce, Little League Board, Coach for Bonita High School, Youth and Family Action Board, Homeowners Association Board and numerous volunteer groups.
I earned an Accounting Degree from Mount San Antonio College in 1991 and a Degree in Organizational Management from the University of La Verne in 2007. I have managed budgets over twice the size of our city budget and I plan to use my experience in maintaining fiscal responsibility for our citizens. By virtue of serving on the BUSD Board as a trustee, I gained experience with a large staff/workforce. I have experience recruiting and hiring excellent people into key positions, such as our superintendent, assistant superintendents and principals.
My Goals if elected:
Public Safety is the most important issue for our city. I will uphold the standards set by our community and work to secure new facilities for our police and fire in the near future.
The economy is another concern for me. The unknown is what makes me want to prepare for economic hardships. I want to create a community foundation that would assist those in need in our own community.
Visable and assessable to our citizens. If elected I am here to serve the people and listen to their concerns.
On a personal note, my husband and I have been married for 35 years and our roots are firmly planted in La Verne. We have two married children, one grandson and a new grandchild on the way.
Occupation: Retired Businessman
I am a 27-year resident of La Verne and along with my wife have raised 4 children, two of which graduated from the Bonita School System. Our oldest son graduated from USC Medical School with a doctorate degree and our oldest daughter graduated from UCLA as an RN. She recently obtained her master’s degree from the University of La Verne.
I retired from the service after Desert Storm as a Command Master Chief with the Navy Seabees. I also retired from Pacific Bell where I had enjoyed a position as upper level supervisor in charge of installation/repair and labor relations in the greater Los Angeles area.
Currently, I am the Coordinator for the La Verne Police Department’s Retired Senior Volunteer Patrol which provides me with the opportunity to interface with many city officials and members of our community. I have a vast amount of experience within the City of La Verne having worked on many projects. These include working on the 5-Year Housing Element Committee, the Bonita High School’s “Every 15 Minutes Safety Program,” and raising money for both the “Every 15 Minute Program”and the Youth and Family Action Committee. I have attended the La Verne Leadership Academy and La Verne’s Citizen’s Academy. In addition I co-chaired the National Night Out Against Crime with the management of Target, and am a recipient of the Jack Huntington “Pride of La Verne” Award. The experiences gained from holding these positions prepare me to be a qualified candidate for the city council.
I feel strongly about maintaining our small town atmosphere while keeping our city safe and financially strong. The city is unsurpassed in its benefits and services to the residents. One of my goals will be to do everything possible to keep our taxes down by encouraging businesses to come to La Verne. Also, I would promote the “Shop La Verne” program to support our local businesses.
I would greatly appreciate your support. Voting for me would be a vote for an experienced, dedicated, hard-working addition to the La Verne City Council.