Make Tiger your caddie

From the Boston Herald….
Around 50,000 golfers have signed up to have Tiger Woods serve as their caddie for a round at Torrey Pines Golf Course, the site of Woods’ U.S. Open win yesterday, and Buick, which is running the promo, “expects thousands more by the Sept. 27 deadline,” according to Jerry Kronenberg of the BOSTON HERALD. As part of the “Win Tiger as Your Caddie” contest designed by Digitas, Boston, Woods will caddie a round for one contest winner at the course. Buick Golf Marketing Manager Larry Peck said when Digitas proposed the idea to auto execs, “everyone thought it was a hit.” Woods also “teed up to the plan when Peck sounded him out separately.” Peck: “The first thing out of Tiger’s mouth was a big chuckle. Then he said, ‘Do you really want me to carry the bag?’” Fans can enter the contest at TeeOffWithTiger.com.

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About Jill Painter

Jill Painter is a sports columnist for the Los Angeles News Group, covering everything from the Dodgers, Lakers, Clippers, USC, UCLA, Kings, golf and all human interest stories in sports.