Jerry West named exec director of Northern Trust

Jerry West has been named the executive director of the Northern Trust Open. He replaces Tom Pulchinski. We’ll see if West can convince Tiger Woods to put Riviera back on his schedule.
Here’s the release:

erry West named executive director of
>the PGA
>TOUR’s Northern Trust Open
>Jerry West named executive director of the
> PGA TOURs Northern Trust Open
> TOURs Championship Management division to partner with
> Los Angeles Junior Chamber of Commerce
>The PGA TOUR and Los Angeles Junior Chamber of Commerce (LAJCC) today
>announced an agreement whereby the TOURs Championship Management
>and the LAJCC will partner to accelerate the growth of the Northern
>Open. As part of this partnership, Los Angeles sports icon Jerry West
>been named executive director of the Northern Trust Open and will
>work to
>raise the profile and charitable impact of one of the most storied
>on the PGA TOUR schedule.
>This is the beginning of something very special, for not only me,
>but more
>importantly, for the Northern Trust Open and the community of Los
>said West. My involvement with the Northern Trust Open is my way of
>giving back to the city that has given me so much. For more than 40
>I have taken all of the love that Los Angeles has offered me this
>is my
>chance to do something for the community that has been so great to
>The Northern Trust Open is more than a golf tournament. Its an
>opportunity to bring all of LA together to make an impact on this
>city, to grow the programs associated with the event those that
>children across the city and those that are so desperately needed,
>especially in these economic times. Its an honor to become a part of
>Northern Trust Open and work to make this event the absolute best in
>As the face of the Northern Trust Open, West will help to build out
>tournaments L.A. Legends Club, a group of Los Angeles-area leaders
>will serve as ambassadors, helping to educate the community about the
>Northern Trust Open and all that it has done, and will do, for Los
>West will work to further engage the community through public
>and speaking engagements and drive leads, both in sales and in
>Wests ultimate goal is to raise the profile of the Northern Trust
>Open in
>order to greater impact its charitable beneficiary, the LAJCC Charity
>The Northern Trust Open has a long and storied history in Los
>Angeles, and
>all of the elements for a top-tier event already exist, said PGA
>Commissioner Tim Finchem. Riviera is a great course; the city of
>Angeles offers one of the most dynamic, diverse communities in the
>and Northern Trust is an incredible title sponsor. Adding a legend
>Jerry West to the mix someone who brings unlimited enthusiasm and
>for the city of Los Angeles, the game of golf and local charitable
> will no doubt help us make the Northern Trust Open one of the best
>on the PGA TOUR, as well as one of the most impactful events on the
>community of Los Angeles.
>Jerrys passion for Los Angeles and his drive to give back to the
>community make him an excellent choice to lead the Northern Trust
>said Rick Waddell, President and Chief Executive Officer of Northern
>We are thrilled to welcome him into the role and look forward to
>together to elevate the economic and charitable impact of this
>One of the best shooting guards in professional basketball history,
>went on to lead the Los Angeles Lakers to basketball dominance during
>last quarter of the 20th century, first as head coach and later as
>manager and executive vice president. After nearly four decades with
>Lakers organization, West stepped down in 2000, but it did not take
>long to get back to work. In October 2002, West was hired as
>president of
>the Memphis Grizzlies, a young organization that had not yet made it
>the playoffs. Nicknamed Mr. Clutch for his reputation for saving
>the game
>with last-minute heroics, West is the model for the silhouetted
>figure who
>is the focal point of the NBA logo.
>As a player from 1960 through 1974, West became only the third player
>NBA history to reach the 25,000-point plateau. He still holds the NBA
>record for the most free throws (840 in 1965-66) made in a single
>Only five years after leaving the game as a player, West was inducted
>the NBA Hall of Fame in 1979. As his biography on the NBAs Web site
>states, West brought to the game a deadly jump shot, tenacious
>obsessive perfectionism, unabashed confidence, and an uncompromising
>to win.
>The TOURs Championship Management division, which has extensive
>running tournaments in major markets, assisted the LAJCC with the
>tournament (Feb. 16-22) at Riviera Country Club. Moving forward,
>Championship Management will fully utilize its assets and management
>expertise to operate the tournament in conjunction with the LAJCC.
>youth-oriented programs that the LAJCC oversees and supports will
>primary beneficiaries of the tournament.
>We have had extensive discussions with the LAJCC regarding its host
>with the Northern Trust Open and its growing desire to concentrate on
>critically important youth-oriented activities with which it is
>said David Pillsbury, Executive Vice President of Championship
>Given the amount of time and manpower necessary to elevate a
>the caliber of the Northern Trust Open, we agreed to assist the LAJCC
>through 2009 and take an even more active role in our partnership
>forward. We have nothing but the highest regard and deepest
>for the many years of dedicated service the LAJCC have provided to
>Northern Trust Open, dating back more than 80 years. Los Angeles
>is a tremendous market and we have a great sponsor and certainly, an
>outstanding, historic venue. We look forward to continuing our
>with the LAJCC and extremely excited about the future and growth
>for the Northern Trust Open.
>Championship Management currently runs 12 events on the Champions
>Tour and
>PGA TOUR, including THE PLAYERS Championship, two PGA TOUR Playoffs
>for the
>FedExCup events The Barclays in the New York City area and THE TOUR
>Championship presented by Coca-Cola in Atlanta four World Golf
>Championships events and The Presidents Cup, which will be played in
>Francisco later this year.
>The LAJCCs will continue to be closely involved with the tournament
>partnership with Championship management on operations, volunteerism
>benefiting from its charitable proceeds, said Robert Yamamoto,
>Director of the LAJCC. We are extremely proud of the role we have
>as the host organization for 83 years and growing its relevance in
>the Los
>Angeles community. At the same time, we recognize that partnering
>with the
>PGA TOUR and leveraging its worldwide assets would only positively
>the tournament. In an effort to maximize the future growth of the
>Trust Open and the charitable impact it can have in the greater Los
>area, we are excited to partner with the PGA TOUR and call upon the
>expertise in managing championships in major markets throughout the
>While West will serve as executive director, the TOUR announced that
>Bone has been named general manager of the Northern Trust Open and
>oversee strategic planning and day-to-day operations of the event in
>concert with the TOURs Championship Management staff. Bone comes to
>position from his own company, Spectrum Sports Management LLC, which
>started in 2001. At Spectrum, Bone directed the marketing,
>sponsorship and
>advertising for the AT&T Champions Classic, part of the Champions
>schedule. Bone also served as the race director for the OC
>Disneyland Half Marathon, Surf City Run 5K, Redondo Beach Super Bowl
>10K/5K and multiple smaller runs and charity golf tournaments. Bone
>is a
>graduate of UC Irvine. He has been involved in owning and operating
>marketing companies in Southern California for 20 years and is an
>acknowledged leader and expert in sponsorship packaging and sales for
>teams, organizations and individual athletes.
>Tom Pulchinski will continue to direct the LAJCCs involvement with
>Northern Trust Open.
>What started as the Los Angeles Open is one of the longest-running
>tournaments on the PGA TOUR, debuting in 1926 at Los Angeles Country
>It had been staged at various courses throughout the Los Angeles area
>before permanently settling at Riviera Country Club in 1973. Outside
>of the
>major championships, the Northern Trust Open is the fourth-oldest
>event on
>TOUR, trailing only the BMW Championship, the Canadian Open and the
>Texas Open.

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About Jill Painter

Jill Painter is a sports columnist for the Los Angeles News Group, covering everything from the Dodgers, Lakers, Clippers, USC, UCLA, Kings, golf and all human interest stories in sports.