Jerry West is clutch again

Jerry West, executive tournament director of the Northern Trust Open, has lowered ticket prices.
“We’re pleased to offer these more affordable ticket prices and new programs to golf fans for next year’s Northern Trust Open,” said Northern Trust Open Executive Director Jerry West. “Our goal is to create an exciting atmosphere here at Riviera, where the community can come together to watch the best players in the world compete, and at the end of the day increase the amount of money that goes back to local charities. To do that, we need to make sure the Northern Trust Open ticket is an exceptional value for a first-class experience.”
For more on the reduced ticket prices and free tickets for youth and military, here’s the release from the PGA Tour:

Northern Trust Open announces more affordable ticket prices for 2011 event
Tickets, on sale now, start at $20 for practice rounds; senior citizens and college students $20 during competition days; youth and military admitted free

LOS ANGELES, Calif. – As part of an effort to make the Northern Trust Open more accessible to the entire Los Angeles community, raise attendance and – ultimately – generate additional dollars for local charitable organizations, tournament officials have announced new, lower ticket prices for the 2011 Northern Trust Open, which will be held February 15-20 at the historic Riviera Country Club.

Daily Grounds Access for practice rounds (Tuesday, Wednesday) are just $20 when purchased in advance or at the gate during tournament week. Daily Grounds Access for tournament rounds (Thursday-Sunday) are $30 when purchased in advance, or $35 at the gate (compared to $50 for the 2010 event).

A Weekly Grounds Badge is $80 when purchased in advance and $100 at the gate (compared to $100 and $125, respectively, for 2010). And new this year is a Weekender Ticket, which allows tournament access for both Saturday and Sunday for only $45. The Weekender is only available in advance and cannot be purchased at the gate during tournament week.

Also available this year is an offer to senior citizens (55 and older) and college students, who can purchase Thursday-Sunday Daily Grounds Access for only $20, with proper ID at the gate during tournament week. In addition, the tournament is continuing its policy of youth 18 and under being admitted free, as are members of the U.S. military, who can obtain tickets through their local MWR office beginning in January.

“We’re pleased to offer these more affordable ticket prices and new programs to golf fans for next year’s Northern Trust Open,” said Northern Trust Open Executive Director Jerry West. “Our goal is to create an exciting atmosphere here at Riviera, where the community can come together to watch the best players in the world compete, and at the end of the day increase the amount of money that goes back to local charities. To do that, we need to make sure the Northern Trust Open ticket is an exceptional value for a first-class experience.”

Parking at the VA Greater Los Angeles Healthcare System (VA Hospital) is free, with regular shuttles running to and from Riviera Country Club.

For ticket information, visit www.northerntrustopen.com.

About the Northern Trust Open
What started as the Los Angeles Open is now the Northern Trust Open, one of the longest-running tournaments on the PGA TOUR. Debuting in 1926 at Los Angeles Country Club, the event had been staged at various courses throughout the Los Angeles area before permanently settling at Riviera Country Club in 1973. Outside of the major championships, the Northern Trust Open is the fourth-oldest event on TOUR, trailing only the BMW Championship, the Canadian Open and the Valero Texas Open. The 2010 Northern Trust Open raised $1.48 million for non-profit organizations in the Los Angeles area, bringing the total generated for Los Angeles charities since the event’s inception to nearly $52 million. For ticket information, visit www.northerntrustopen.com.

About Northern Trust
Northern Trust Corporation (Nasdaq: NTRS) is a leading provider of investment management, asset and fund administration, banking solutions and fiduciary services for corporations, institutions and affluent individuals worldwide. Northern Trust, a financial holding company based in Chicago, has offices in 18 U.S. states and 16 international locations in North America, Europe, the Middle East and the Asia-Pacific region. As of September 30, 2010, Northern Trust had assets under custody of US$3.9 trillion, and assets under investment management of US$657.2 billion. For 120 years, Northern Trust has earned distinction as an industry leader in combining exceptional service and expertise with innovative products and technology. For more information, visit www.northerntrust.com.

About PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 100 tournaments on the PGA TOUR, Champions Tour and Nationwide Tour.
The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in communities in which it plays, and provide financial opportunities for TOUR players.
In 2010, the three Tours collectively have tournaments in 34 states and in 12 countries outside of the U.S. PGA TOUR tournaments are broadcast to nearly 600 million households in 225 countries and territories in 30 languages. Virtually all tournaments are organized as nonprofit organizations in order to maximize charitable giving. In 2009, tournaments on the three Tours generated $108 million for local charitable organizations. The TOUR’s all-time total of charitable contributions is approaching $1.5 billion.
The PGA TOUR’s web site is PGATOUR.COM, the No. 1 site in golf, and the company is headquartered in Ponte Vedra Beach, FL.

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About Jill Painter

Jill Painter is a sports columnist for the Los Angeles News Group, covering everything from the Dodgers, Lakers, Clippers, USC, UCLA, Kings, golf and all human interest stories in sports.