Northern Trust extends sponsorship with PGA Tour event in L.A.

Northern Trust extended its sponsorship of the PGA Tour event at Riviera Country Club for another four years through 2016, the company just announced on CNBC. Northern Trust had one year left on the original five-year deal.
“We are proud to renew our commitment to the Northern Trust Open,” CEO Rick Waddell said in a statement. “This is a terrific event that attracts the world’s best professional golfers while supporting our business goals. The Northern Trust Open provides a premiere event for clients, improves brand awareness, and helps the community by generating substantial charitable donations and economic activity.”
The Northern Trust Open has a title sponsor for another five years, and given this economy and struggle for many events to attract and maintain title sponsors, this was an important extension for the tour event in Los Angeles.

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About Jill Painter

Jill Painter is a sports columnist for the Los Angeles News Group, covering everything from the Dodgers, Lakers, Clippers, USC, UCLA, Kings, golf and all human interest stories in sports.