Humana Challenge new name for Bob Hope Classic

The PGA Tour stop in La Quinta has a new name, the Humana Callenge.
The former Bob Hope Classic landed a title sponsor earlier this year and on Thursday, the event’s name changed. The tournament has a new format, it’s now played on three courses – instead of four – over four days – instead of five. The purse was increased to $5.6 million.
Bob Hope’s family has given its blessing to remove Hope’s name for the tournament, which has struggled financially. Bill Clinton and the Clinton Foundation will work with Humana and the PGA Tour to restore the event. Clinton will be the keynote speaker kick off the event, held in January. The tournament still features three days of pro-ams as well.
The tournament has a focus on health and well-being since Humana is a company that markets and administers health insurance.
“… Mr. Hope epitomized a healthy lifestyle, living to be 100,” PGA Tour commissioner Tim Finchem said in a statement. “We will continue to honor his legacy and be forever grateful for what he did for golf, this tournament, the PGA Tour and charity.”
Said Linda Hope, Bob’s daughter: “I want to thank Humana, President Clinton and Commissioner Finchem for their commitment to ensuring that Bob Hope’s legacy will be preserved throughout the tournament and beyond. My dad has been such an integral part of golf and charity in the Coachella Valley, so our family is pleased that the tournament will continue to tell his remarkable story.”

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About Jill Painter

Jill Painter is a sports columnist for the Los Angeles News Group, covering everything from the Dodgers, Lakers, Clippers, USC, UCLA, Kings, golf and all human interest stories in sports.