For those who don’t know, Mark Cuban, Internet-savvy owner of the NBA’s Dallas Mavericks, runs his own blog at www.blogmaverick.com. It’s usually a very interesting read, because regardless of what you think of Cuban, he’s an entertaining guy. So what does this have to do with the NHL Kings? Well, Cuban recently posted about his team’s dealings with the media, and how he saw it evolving and what he thought he could do to improve the often-difficult relationship. While I understand that the average fan cares little about the plight of the media, the average fan should care about how NHL teams present themselves and how they’re working — or not working — to improve their standing in the eyes of the local media. This is an important time for the NHL, when it comes to media attention. Some teams understand this, some teams often seem to not get it.