Hands down the worst third jersey in all of sports. Should have put the 70s crown with this color scheme. Then it would have looked badass.

yikes.

ouch, you’d think at the very least they could go to some crappy art school out here and hold a contest to design the kings 3rd jersey. I mean come on we’ve got Cal Arts not even 2 hours away from the staples center. You’re telling me someone can’t be bothered to throw out like a 500 dollars scholarship to the art student who comes up with the kings 3rd jersey ? I mean shit with that strategy they could even take the cream of the crop and let the fans vote on it which would drive tons of traffic through to lakings.com which I cant imagine would be bad for the kings. And hell that would get the fans excited for when the third jersey was actually announced because that way their would actually be some sort of connection with the fans to the third jersey. Not this garbage. I could have created this in photoshop in 5 minutes. and I suck at photoshop. And hell, the traffic driven to the kings website should pay for a 500 dollar scholarship based on potential ad revenue from the increase in visitors to the kings website. Is there something I’m missing here ? Were in the year 2008…can we PLEASE get some color ? Whoever pitched/approved this idea should be fired. Cue the angry mobs to find someones email address.

NOOOOOOOOOOOOOOO
This is worse than Ryan Getzlaf’s face.
Is This the best Liewike can come up with.

I actually think it would cool if they made one with a lace up collar, i quite like them

I just hope the colors dont bring back all the dirtbag raider fans

I don’t know what the big deal is..
I like it.

Personally, I think it looks cool, but I’ll reserve judgment until I see it on Saturday. If it looks good on the ice then nothing else really matters, right?

And just since nobody on this blog seems to have any perspective…if you check out a couple other general hockey sites the majority of people think this is one of the better third jerseys in the league.

kinda old school – I like it

Why pay the big bucks to anyone…..If who ever makes the decision on the Kings whouldve checked here first….No Rinkside…..No Labs…Osullivan with his mates!!!!!

Wait, this isn’t the third jersey for the Galaxy?

Not too bad. It’s growing on me.

This jersey screams to me “I play for L.A.!”

So it’s a long-sleeved soccer jersey. So what? I mean we do own the galaxy, see their logo: http://www.flickr.com/photos/jsalazar/780719688/
Maybe the white stripes are there to tell you where to cut the sleeves off to make it a soccer jersey. AEG likes ‘dual purpose’ planning as it saves money you know…Maybe we’ll just become the Galaxy. Putting Beckham on our payroll would put us closer to the cap ceiling. I just don’t know how good his slapper is from the point.

Seriously though, It’s not bad. I’ve seen worse: Ottawa, Atlanta, Tampa Bay (OMG!! THAT IS FUUUUUGLY!) http://www.icethetics.info/display/ShowImage?imageUrl=/storage/blog/tblfront.jpg?__SQUARESPACE_CACHEVERSION=1226040831975 Looks like I’m back in Midget AAA. We could have worse. I would have liked a little more thought put into it, but at least were not Dallas! That has as much creativity in it as Brett Hull playing GM.

I like it because it is a combination from all of the previous eras:

- The shape of the original 1967 logo
- The color from the Gretzky area
- The font and crown from today

I think the old crown would have been better, but overall, I think it capture the past and present.

That is really ugly. What is wrong with these idiots?

i was uncertain until i saw this…

http://i4.photobucket.com/albums/y145/drdru96/KINGS3RDMOCK.jpg

not spectacular, but pretty sharp.

the purple 3rd jersey beats this piece of trash by a country mile. I wouldn’t even wear a free one if they gave it to me. A total lack of creativity… It’s embarrassing.

I’ve seen three year olds come up with better design ideas…

I’d rather be caught dead wearing a DUCKS jersey than this one…and I HATE the Ducks…

In all honesty, I’m OK with it. I’ll wait until I see them on the players before I can say for sure though.

Not good, but not bad, in my opinion.
Does anybody agree that Gold would be a good color to return to?
The throwback jersey of a few years ago was great, but they ruined the look on the ice by maintiaining the Black helmets and pants. What was with that?

http://i135.photobucket.com/albums/q124/cdnuniguy/Jerseys/kingssi75.jpg

Gold jersey’s, helmets and pants and socks, please.
The new logo? Pathetic.
The original crown if not ‘los angeles’ in a good font.

Could definately be worse…(actually has been)

Its actually not bad….could be worse

Yep…butt uggggggggglllllllllllllyyyyyyyyyyy!!!!!!!!!

Mr. Man, you’re hilarious, that was funny. I like your idea for a jersey, like the Dodgers. I found this on ebay and thought it would look pretty cool in silver & black.

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=350126946614&ssPageName=ADME:X:RTQ:US:1123

I know it’s kinda Rangerous but…..

That new 3rd jersey….sucks huge!

I like it a lot. Simple and to the point. It’s good to be back in black! To all the haters, quit your whining. It looks a lot better than the other 3rd jerseys out there…

I don’t understand why so many people hate this jersey. I’m hoping it’s because complainers are more vocal than those who like it. I personally like it, but I also never really liked the purple third with the huge gray collar. This one is sharp and not overly complicated, and it has Kings written all over it. I think fans will understand the power a jersey with simple clean design once they see it on the ice. We will look powerful. Let’s hope our record looks powerful too.

Yeah, I pretty much hate that.

The logo kills it. How boring.

If EE is in goal, I just hope the other team throws strikes the entire night.

You know….after seeing the mockup done with the soccer jersey in action with Doughty, Brown and Kopitar, I gotta say it looks pretty damn good.

I had also forgotten about the home plate shape was one of the original logos. They ditched it a few years after I became a fan, so I didn’t see it much.

How the hell do they DO those mockups that good anyway? Photoshop is INSANE in the right hands!

It’s growing on me, I have to admit, but I will NOT scream GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOAL!!!! every time we score. Even though I speak Spanish, I just can’t go there.

that is absolutely awful. that will last a year and they will sell some, and 15 years from now it will be valuable because of its scarcity, because who in their right mind wants to keep something that hideous in circulation.

blech.

i like it. most of you don’t. i have read at least six different nhl related articles from across the hockey spectrum. each one had only positives to say about it. they also said, that when it is being worn by a player skating on the ice, the retro silver lining will look really sharp. i can’t wait to get my free one at “meet the players” on sunday!

Should have just dusted-off the Burger King sweaters from what, 1996?

Not bad, but not great. Still, if only the franchise would bring back the solid Forum Blue or the Solid Gold unis…that’d be something.

Not to bad. I hated the concept art of it, but the jersey itself is not bad. Hopefully it looks even better on the ice.

Actually… doesn’t the crest look like the old Gretzky day crest minus the “KINGS” written across it and instead of the small “Los Angeles” across the top, it’s got a giant “LA”. I think they were going for a more modern version of that logo. I personally like it.

deano – I agree. I don’t understand why the vintage purple and gold thing of a couple years ago was done so half-assed. Why would anyone think the black pants and helmets would look anything other than revolting with purple and gold?
At least this is a complete uniform.

basically what Ian said.. I was very much against this jersey when it was being rumored and discussed. now that I’ve seen a prototype image and now the actual jersey confirming it, it’s grown on me in leaps and bounds. I think it will look quite sharp on the ice, and I’m excited to see how the white lettering and numbers look and exactly what kind of outline they will have.

it will clearly look better on the players and would look nicer than this just on a hanger.

but hey, obviously someone in the front office or equipment guy tossed it on the floor real quick and snapped a cellphone photo, so the quality is not ideal — that’s why they call them leaks.

I do have one other theory about the jersey, and that it was that the logo was originally going to say “LAK”, ala NYR for Rangers or NYK for Knicks, on the front of the jersey in the same typeset (though maybe purple instead of white). but I’m sure it got vetoed by someone higher up (or at the very least voted) down to “LA”. the reason I say this is I have seen “LAK” on some of the Kings gear like undershirts in this style. but nowhere can you buy anything that says LAK on it and we can now see that their 3rd jersey does not say this. LA seems best from an identity standpoint…

in the front office they probably had a full 3 or 4 different designs originally, and this was the best one, and what finally came out of all the meetings and whatnot. I love the black silver and white, it is definitely a classic look and felt they were about due for a change since at least last season. so even though this is “retro” it is a new and perfect look for them right now.

the more I look at it, I love the silver but not the white near the underarm. that’s the ONE thing I would c hange.

it makes it look almost exactly like the current Rbk practice jerseys (white underarm with solid black torso). a 3rd jersey that looks like a practice jersey is not a good thing… they should have fixed that one part.

This 3rd sweater sucks almost as much as the Kings. 41 years and no cup. Very sad indeed.

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