Season ticket renewal letter.

By J.P. Hoornstra on February 15, 2011 4:09 PM | Permalink | Comments (0) |

If you're a Kings season-ticket holder, you probably received an e-mail today that began like this:

Dear (You),

On behalf of the entire LA Kings organization, we would like to welcome you to your personal Season Ticket Member Locker Room. You are an important member of our team and the personal website we have created for you should answer many of the questions you have about your 2011 Stanley Cup Playoff and 2011-12 Season Ticket Renewal including your benefits, pricing, payment options as well as answers to many frequently asked questions.

Your official invoices and renewal packet will be delivered beginning February 18th.

This was followed by a link that offered the opportunity to renew your season tickets.

Another link followed asking if you or anyone you know would make a good left wing for Anze Kopitar.

Kidding on the last one.

Do enough clicking, and enough math, and you'll find that ticket prices are increasing by an average of $3.80 if you renew by March 21 and $6.87 afterward (or if you become a first-time buyer after that date).

You might recall that around two years ago at this time, season-ticket prices were frozen from the 2008-09 season in response to the recession. Last season saw the average cost of a season ticket increase by $2.78, according to the independent Team Marketing Report.

Is this asking an arm and a leg, or a reasonable price for a couple years' worth of success?