Kobe Bryant joins Chinese social media site

Just over a month after warming up to Twitter, Kobe Bryant’s interests in the social media has increased so much that he just joined a similar network in China.

Bryant set up an account Thursday with Sina Weibo, a Chinese microblogging site, prompting more than 100,000 followers within mere hours of his startup.

Bryant routinely visits China each summer as part of his Nike marketing efforts. He’s overseen a Mandarin exchange program partnered with the Kobe and Vanessa Bryant Foundation and with After-School All-Stars. Bryant’s backed various Chinese charities that support education and health programs.

As for his new social media account, Bryant plans to keep the account with as much frequency in his Twitter account. He will write his messages in English and then have them translated into Chinese.

Follow L.A. Daily News Lakers beat writer Mark Medina on Twitter. E-mail him at mark.medina@dailynews.com

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