Phil Jackson stars in Twitter promo

Now we know why Phil Jackson couldn’t tweet without making a myriad of spelling errors.

He struggled typing with all the 11 NBA championships rings he wore on his fingers. Of course, everyone understood the joke when the former Lakers coach tweeted this Wednesday night:

But Jackson took that joke one step further in an ad, all part of his marketing efforts to promote his upcoming book titled “Eleven Rings: The Soul of Success,” scheduled for a late May release. Jackson won five of his 11 NBA titles in two separate stints with the Lakers (1999-2004, 2005-2011).

Follow L.A. Daily News Lakers beat writer Mark Medina on Twitter. E-mail him at

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