Kobe Bryant’s auction proceeds to help anti-bullying campaign

When portions of Kobe Bryant’s memorabilia sells at an auction next month, 50 percent of the proceeds from the sale of four items will benefit the Bully Project, an campaign that hopes to create more support for anti-bullying causes.

The items will include Bryant’s 2000 NBA All-Star game ring, his 1996 Magic Roundball Classic All-Star medallion and ribbon and two of his game-worn high school uniforms at Lower Merion High, a suburban school outside of Philadelphia.

The Bully Project stems from the award-winning film “Bully,” which sparked national interest in the issue of kids tormenting each other.

“I don’t think we really know the impact this will have, but the dreamer in me thinks it could be a whole heck of a lot,” said Lee Hirsch, the director of Bully.” “Certainly it will be more than we dreamed of when we got this call.”

Bryant sued southern New Jersey-based Goldin Auctions in federal court last month when it revealed in April that his mom. Pamela, agreed to put up nearly 100 items that had been in her home and was given $450,000 up front. Kenneth Goldin, founder Goldin Auctions, announced last week his company and Bryant recently reached a settlement and signed a confidentiality agreement so that details would not be discussed.

Goldin Auctions will sell 16 other Bryant memorabilia during an auction that opened today and runs through July 19. That includes a pair of 2000 NBA championship rings that Bryant had given to his parents, game-worn Lakers jerseys from the 2001-02 and 2006-07 season, a UCLA basketball signed by John Wooden and personalized to Bryant; and various sneakers.

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Follow L.A. Daily News Lakers beat writer Mark Medina on Twitter. E-mail him at mark.medina@dailynews.com

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