Steve Nash to partner with Beck & Score to promote 2014 World Cup

Steve Nash plans to dole out another assist.

But this time, this won’t involve Nash making one of his dazzling passes on the basketball court. Instead, the Lakers guard plans to partner with Beck & Score, a service that plans to provide discounted tickets and travel arrangements to the 2014 World Cup beginning in June in Brazil.

“It is well known that I am passionate about soccer, and the opportunity to partner with Beck & Score, to merge business with sport was very intriguing to me,” Nash said in a statement on the company’s Web site. “My role will largely be to represent Beck & Score’s promotional and press initiatives starting with the 2014 FIFA World Cup Brazil in June.”

Nash has frequently kicked around ideas to get on the pitch.

He has hosted a charity soccer tournament in recent years in New York and added an event last year in Los Angeles, both games in which supported his self-named foundation. Nash remains a part-owner of the Vancouver Whitecaps of Major League Soccer. He also spent last offseason season participating in a friendly tryout for the Inter Milan soccer team. Nash also traveled to South Africa for the 2010 World Cup where he freelanced for CBS Sports.

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Follow L.A. Daily News Lakers beat writer Mark Medina on Twitter and on Facebook. E-mail him at mark.medina@langnews.com

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