Bra in a Bag

Why didn't I think of this? No, I'm not advocating shopping in red lingerie. But I just love the idea behind this image: a shopping bag can be reusable AND biodegradable. This bag apparently doubles as a bra, and is a whole lot more fun than the crunchy fabric satchels most grocery stores sell. I wonder if Ikea could make its signature yellow and blue bag into an undergarment as attractive as this?
But seriously, this is important. By this time, everyone living anywhere near a Trader Joe's has received the message that it just isn't cool to walk out with groceries in plastic bags. Now, if I could just remember to bring the big stylish bag my husband keeps in the back of the car for just this purpose. Everytime I find myself in T.J.s though, I have once again forgotten to carry my eco friendly sack, and I get stared at walking out with bags and bags of pollution-spewing plastic.
Of course, the place I go the most, Target, seems to have slipped under the radar on this one. They have those bland red bags now, but they don't seem to push them too hard. The checkers always opt for plastic without being prompted.
What's your favorite shopping bag these days? Are you still doing paper or plastic? Seen any unusual reusables out there?

Barbara Correa writes about work and family for the Los Angeles Daily News.

Hilarious! I love it. I have a friend here who is japanese and she noted that the little sign on the chick's hip reads:"NO plastic bags"
I'd say this was brilliant but as with many japanese gadgets, I'm sort of a little lost as far as the whole point of the bra is...but very fun find.
Let's chat soon.
It does take some effort to get into the habit of bringing bags to the store with you. For our big weekly shop, we do always remember the "bag with the bags", and for quick trips to the drugstore, etc. during the week, we keep an extra canvas bag in the car. But like you said, it's in the back so then you forget to bring it in...!
In Holland, you have to bring your own bags, or they charge you for each bag of the store's you need. Maybe that is what it will take for us to really get into bringing our own.