Breastfeeding: October 2007 Archives

I am so not one to get political about breastfeeding. As I admitted in this blog before, I'm a failed breastfeeder (my excuse is twins.)

But I have to talk about Friday's zinger from the Washington Post about how the Bush Administration's Health and Human Services Department softened a breastfeeding ad campaign under pressure from lobbyists working for formula makers.

Apparently, the original campaign was pretty aggressive, and implied that non breastfeeding moms could be putting their kids at risk for things like obesity. The new ads show objects that are supposed to look like breasts -- two dandelions; two scoops of delicious looking ice cream with cherries on top. Artistic and innocuous.

Maybe it's a little over the top to accuse formula moms of child endangerment, but the idea that lobbyists got the campaign killed because it might be bad for business is even more outrageous. Motherwear, a company that makes breastfeeding attire, has a great breastfeeding blog on the subject.

Please weigh in and tell me where you stand on this.