New products: February 2008 Archives
The fastest way to alienate a mother/consumer is to insinuate that you know better than she does what's best for her children, says Maria Bailey, author of “Trillion Dollar Moms: Marketing to a New Generation of Mothers.” She also runs BSM Media, a Pompano Beach, Fla.-based marketing firm specializing in that demographic.
Another quick way to lose moms as customers is to invest in advertising campaigns that circumvent moms entirely and aim straight at their kids. Read more of this fascinating Stores Magazine article at: http://www.stores.org/Current_Issue/2008/02/Edit3.asp
.
About this blog
BARBARA CORREA
Barbara Correa writes about work and family for the Los Angeles Daily News.
Recent Comments
Steven Rosenberg on What's in Your Water?: Can you be
Owen D. on Northridge mall safe for kids??: Actually,
Toni on Wife rating scale: do you put your cold feet on husband to warm them?: We need to
Vanessa on Hovering Parents, What Gives?: instead of
Eleanor on Cavity-fighting candy; treating yourself during spa week: According
Rick on Lets hear it for the dads: Thanks for
Rachel on New cable series: Cool Kids Parties: I'm thinki
Toni on MOM's Drive-Through Guide to Greater L.A.: I like the
Eric on Santa Monica Mom busted for leaving kid in the car unattended for 45 seconds: This IS un