I must have been sleeping the last few years... are they having release parties for DVDs now?
On the serious tip, I suspect this practice has been going on for awhile. And if the Disc comes packed with enough bonus features, a new DVD hitting the stores can justify having another premiere all over again.
Cast and crew of "Hellboy II: The Golden Army," including powerhouse director Guillermo del Toro, gathered to celebrate the release of the DVD (which hit a week or so ago) with some partying and a little presentation.
Thanks to the magic of YouTube Via Splashpage, you'll see del Toro himself provide brief explanations of some of the Blu-Ray DVD extras. I looked at the other stuff but one of the most interesting special features to me is the Comic Book Builder.
Like 99.9 Percent of most fans of the comic book art form I have attempted to create comics once upon a time -- if someone can help me make one from my sofa, I say why the heck not?
Well... I would say that if I owned anything that used Blu-Ray -- which I don't.
There is an announcement of a special BD-Live (Blu-Ray interactive) chat with Guillermo on November 23 at 6 p.m. when he will announce even more features I cannot use but maybe you can.
Please check out the video above and drop me a comment to tell me what you think.

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