In this Thursday, Aug. 6, 2009, photo, Dave Luebke, owner of Dave's Comics holds a photo of the Number One Archie Comic Book that he is selling at his shop in Richmond, Va. When comic book store owner Dave Luebke heard that after 67 years, the carrot-topped everyman of the comic world, Archie, was proposing to va-va-voomy rich girl Veronica instead of girl-next-door Betty, he decided to protest by selling his copy of the series' rare first issue. (AP Photo/Steve Helber)DALLAS (AP) -- When comic book store owner Dave Luebke heard that after 67 years, the carrot-topped everyman of the comic world, Archie, was proposing to va-va-voomy rich girl Veronica instead of girl-next-door Betty, he decided to protest by selling his copy of the series' rare first issue.
Luebke's Archie Comics No. 1 sold for $38,837 when Dallas' Heritage Auction Galleries offered it Friday. Heritage spokesman Noah Fleisher said the buyer was a longtime Archie reader and collector from Virginia who did not want to be identified.
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