This photo released by
Paramount Pictures shows the G.I. Joe team.The team from left- the
members of the elite G.I. JOE team include team leader, DUKE (Channing
Tatum), team commander GENERAL HAWK (Dennis Quaid), BREAKER (Saïd
Taghmaoui), a specialist in deciphering covert electronics and
technology, SCARLETT (Rachel Nichols), a martial arts master and
skilled in the use of the Crossbow Pistol, and RIPCORD (Marlon Wayans),
an expert marksman and weapons specialist, in "G.I. JOE: The Rise of
Cobra."(AP Photo/Paramount Pictures,Frank Masi)The message from Paramount Pictures to many movie critics looking to review "G.I. Joe: The Rise of Cobra?": "You're on your own, homie."
Not in those words exactly, but they do expect certain critics to catch the show with general audiences when it opens Friday Aug. 7.
Ben Fritz, who contributes to Company Town at the LA Times, reports on Paramount not showing Joe to "traditional" media outlets for review.
It's not unusual for smaller films to skip screenings for the press, but for a movie that represents an estimated $300 million in budget and marketing to do it?
This move by the studio may be part of the overall marketing strategy, writes the LA Times' Claudia Eller:
Launching the film to a military audience is just one part of a highly atypical marketing and publicity campaign for "G.I. Joe," which opens nationwide and in most foreign markets this Friday. Paramount is sidestepping the traditional Hollywood showcase and courting of the national print media in favor of taking the picture directly to America's heartland.
It didn't hurt "Transformers: Revenge of the Fallen" to get nailed by critics worldwide -- of course, it had the benefit of being the sequel to a hit movie.
"G.I. Joe: The Rise of Cobra" opens Friday.
Note: This post has been edited for Robert's tacky grammar.
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