I love it, a company warning against "over-promising." Who would've thought the day would come...
Toyota Says Battery-Vehicle Hype May Hurt Technology, Sales
(Bloomberg) -- Toyota Motor Corp., the biggest seller of hybrid autos, said carmakers risk damaging the long- term reputation of battery-powered vehicles by over-promising on what the technology can deliver."Managing expectations is critical," Michael O'Brien, Toyota's U.S. corporate manager for advanced technology vehicle planning, said at a briefing in Sacramento, California, yesterday. "If consumers are disappointed, market adoption is not guaranteed and that can permanently harm the technology's image and future market potential."
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