Results tagged “Toyota Prius” from Biz Waves

Toyota's latest Prius promotion.

Toyota Now Planting Flowers, Fixing Roads in Broke California

(AdAge) Toyota's latest iteration of the 2010 Prius campaign looks like a pile-up of Rose Bowl float, highway beautification and eco-vertising. (Did I just coin something?!) With Los Angeles Mayor Antonio Villaraigosa, Toyota yesterday unveiled a giant flowerbed-like display along the Pasadena freeway that's meant to be at once Prius advertising and aesthetic relief for L.A. commuters. With a little bit of sustainability throw in. Saatchi & Saatchi, L.A., brokered the campaign, which also includes infrastructure improvements along roadways for the city (as in, you let me plant flowers in the shape of vague advertising along your highway, and I'll fix your sprinkler system).

Read more on the Prius promotion.

But will the Volt be as reliable as the Prius?

Chevy Volt blasts out the Toyota Prius with official 230 MPG

(taintedgreen.com) We've known for a long time that the Chevy Volt will travel 40 miles in electric-only mode, but comparing efficiencies between vehicles is most easily done in terms of miles per gallon. That in mind, GM just announced that the Chevy Volt has received an EPA rating of 230 miles per gallon when driving in the city.

Read more on the Chevy Volt.

Everybody's gunning for Toyota's Prius, the king of alternative fuel vehicles.

Nissan's all-electric 'Leaf' could outsell Toyota's Prius: exec

(AFP) TRAVERSE CITY, Michigan -- Nissan's upcoming all-electric car could outsell hybrids like Toyota's Prius even though it can't drive more than about 100 miles (160 kilometers) without stopping to recharge, a senior executive said Thursday.

That's because, unlike more expensive hybrids, owners of the zero-emission Leaf will be able to save money while saving the environment, said Larry Dominique, Nissan North America's vice president for product planning.

"Hybrids won't get you there, range extended (plug-in hybrids) won't get you there," Dominique told reporters on the sidelines of an automotive conference in Traverse City, Michigan.

Read more on Nissan's Leaf.

Strange. Maybe it's cheaper to build the Prius in Japan.

Toyota responds to report on NE Miss. plant

JACKSON, Miss. (AP) - Toyota Motor Co. responded Thursday to a published report that workers at its northeast Mississippi plant were reassigned to Kentucky and the Prius might not be built there when it opens, but stopped short of calling the report false.

Automotive News on Wednesday quoted Steve St. Angelo, senior vice president of Toyota Motor Engineering & Manufacturing North America Inc., as saying the company is entertaining new ideas on other products it could build at the Blue Springs, plant.

Angelo also said he has reassigned the 120 employees at the Mississippi plant to other roles at a Toyota facility in Georgetown, Ky.

Read more on Toyota's manufacturing plans.

Not to be confused with Joe the Plumber.

Toyota Wants New Prius to Be America's Next Top Model

(Washington Post) TOYOTA CITY, Japan -- Memo to the beleaguered U.S. car industry: As the recession eases, torment from Toyota may increase.

Designers of the Prius, the curiously shaped hybrid that since 1997 has allowed up-to-the-minute Americans to advertise their eco-correctness, are going after the Average Joe.

Read more on Toyota's Prius.