It's round two for Anime Expo 2009 at Los Angeles Convention Center July 2nd- 5th. This will be the second year that AX has been at the LACC, and the convention is growing bigger each year. All the ingredients that make AX one of the biggest conventions of it's kind world-wide have returned including: concerts, industry panels and of course, cosplaying.
AX is hosted by the non-profit Society for Promotion of Japanese Animation (SPJA) and whose current mission statement is: "to popularize and educate the American public about anime and manga, as well as provide a forum to facilitate communication between professionals and fans."
Since the SPJA took over in 1992 Anime Expo has grown each year and hopes to continue to grow in 2009. Last year's attendance was up 5 percent from 2007, with the convention bringing in 43,000 attendees. This year attendees have a lot to get excited for. Main events include a concert by all-girl band Morning Musume, and AX Idol.
Morning Musume's story began in 1997 when Japanese producer Tsunku held auditions for a female rock vocalist for his band SHARAN Q held on the Japanese TV show ASAYAN. With the five runner-ups from the contest, Tsunku decided to create an all-girl group that sold 50,000 copies of their demo CD single "Seed of Love" and became MORNING MUSUME. While switching members in and out for the past 11 years Morning Musume has emerged as the top female band in Japan.
AX Idol is another fan favorite in which contestants enter the singing or voice acting competitions. The singing competition works similar to American Idol in which contestants sing tunes from anime and get critiqued by the judges, and the winner gets to record an album. The voice acting competition is a little more unique and has the contestants dub over part of a Japanese anime in English with the winner gettting a contract with Bang Zoom Entertainment to voice act.
![[ax_idol]_main_logo.png](http://www.insidesocal.com/modernmyth/assets_c/2009/06/%5Bax_idol%5D_main_logo-thumb-300x189-29291.png)
Last year attendees were waiting to see if the L.A. Convention Center would be a great place to hold AX. All the rumors of the area not being safe turned out to be false. That area of downtown next to Staples Center, LACC, and the Nokia Theatre has great lighting, and is within walking distance of all the hotels. A walk back to your hotel even at 2 a.m. doesn't feel dangerous. The most dangerous thing that I saw last year was everybody jay-walking across Chick Hearn Court from Nokia Theatre back to the LACC after a main event was over.
Sadly the Nokia Center will not be used this year. The official AX statement is, "Due to evaluation of 2008 usage, and planned programming for 2009, Anime Expo® will not be utilizing Nokia Theatre for main events in 2009. All major events including Opening/Closing Ceremonies, Concerts, Masquerade, AX Idol and AMV¹s will be held within the Los Angeles Convention Center." This is an interesting move with attendance always increasing, and the Nokia Center packed last year, but during these economic times I assume it was too expensive to rent out this year.
Anime Expo 2009 kicks off this Wednesday, and we'll have any ground-breaking news that comes out of the industry panels, and main events. So if you're in L.A., and you love anime, manga, or video games be sure to stop by North America's largest anime convention during the July 4th weekend.
For more information regarding Anime Expo 2009 check out the official site at
www.anime-expo.org.
AX is hosted by the non-profit Society for Promotion of Japanese Animation (SPJA) and whose current mission statement is: "to popularize and educate the American public about anime and manga, as well as provide a forum to facilitate communication between professionals and fans."
Since the SPJA took over in 1992 Anime Expo has grown each year and hopes to continue to grow in 2009. Last year's attendance was up 5 percent from 2007, with the convention bringing in 43,000 attendees. This year attendees have a lot to get excited for. Main events include a concert by all-girl band Morning Musume, and AX Idol.
Morning Musume's story began in 1997 when Japanese producer Tsunku held auditions for a female rock vocalist for his band SHARAN Q held on the Japanese TV show ASAYAN. With the five runner-ups from the contest, Tsunku decided to create an all-girl group that sold 50,000 copies of their demo CD single "Seed of Love" and became MORNING MUSUME. While switching members in and out for the past 11 years Morning Musume has emerged as the top female band in Japan.
AX Idol is another fan favorite in which contestants enter the singing or voice acting competitions. The singing competition works similar to American Idol in which contestants sing tunes from anime and get critiqued by the judges, and the winner gets to record an album. The voice acting competition is a little more unique and has the contestants dub over part of a Japanese anime in English with the winner gettting a contract with Bang Zoom Entertainment to voice act.
Last year attendees were waiting to see if the L.A. Convention Center would be a great place to hold AX. All the rumors of the area not being safe turned out to be false. That area of downtown next to Staples Center, LACC, and the Nokia Theatre has great lighting, and is within walking distance of all the hotels. A walk back to your hotel even at 2 a.m. doesn't feel dangerous. The most dangerous thing that I saw last year was everybody jay-walking across Chick Hearn Court from Nokia Theatre back to the LACC after a main event was over.
Sadly the Nokia Center will not be used this year. The official AX statement is, "Due to evaluation of 2008 usage, and planned programming for 2009, Anime Expo® will not be utilizing Nokia Theatre for main events in 2009. All major events including Opening/Closing Ceremonies, Concerts, Masquerade, AX Idol and AMV¹s will be held within the Los Angeles Convention Center." This is an interesting move with attendance always increasing, and the Nokia Center packed last year, but during these economic times I assume it was too expensive to rent out this year.
Anime Expo 2009 kicks off this Wednesday, and we'll have any ground-breaking news that comes out of the industry panels, and main events. So if you're in L.A., and you love anime, manga, or video games be sure to stop by North America's largest anime convention during the July 4th weekend.
For more information regarding Anime Expo 2009 check out the official site at
www.anime-expo.org.
