A new street name will be introduced on Thursday, honoring a motorcycle shop.
Councilmember Robert Garcia will unveil the new street sign to honor Jesse James and his motorcycle shop, West Coast Choppers, in a brief ceremony at 11 a.m.
The event will take place at the corner of Anaheim Street and what has historically been part of Oregon Avenue, but which will now be called "West Coast Choppers Place," in honor of the world- famous custom chopper shop that has long operated at that location.
Jesse James, the owner of the shop and the host of cable programs Motorcycle Mania and Monster Garage, will be present to accept the honor and meet members of the community.
"I'm proud to name this street 'West Coast Choppers Place' in honor of Jesse James and this iconic Long Beach business," said Garcia. "West Coast Choppers has brought Long Beach international attention and this new street designation will contribute to improvements already going on in the community."
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