Media as the message
In 1968, Hubert Humphrey's campaign for president seized on Republican VP candidate Spiro Agnew's inexperience, warning, in one celebrated TV commercial, that the first-term Maryland governor was just a "heartbeat away from the presidency."
John McCain's choice of Sarah Palin drew a similar response today from CNN's Paul Begala: "Her personal story is impressive: former fisherman, mother of five. But that hardly qualifies her to be a heartbeat away from the presidency," Begala wrote, also noting that the first-term Alaskan governor comes from a state "with more reindeer than people."
The difference: One was a paid political advertisement, the other, journalism - a line that has never seemed more blurred than it does now. Perhaps it's simply the latest example of Marshall Mcluen's "medium is the message" doctrine coming to fruition, but you get the sense that Obama v. McCain may really come down to CNN v. Fox News.
I'm cautious not to rail against this too much. As much as the newspaper establishment preaches fairness and objectivity, the truth is that some of our most notable ancestors were opinion sheets whose biting commentaries were deemed important enough to protect, in the form of the First Amendment. To this day, we write editorials, we endorse candidates, we allow columnists and bloggers to voice opinions all the time.
To believe that all of this doesn't, on occasion, cloud our news judgment is to deny that we're human beings. In some cases, it's embedded institutionally - for every Washington Post, there's a Washington Times.
Does that make it harder, or easier, on you as a consumer of information? It depends on how vigilant you choose to be. Just be warned ... in today's world, it's way to easy to hear what you want to hear.





