Is this Bud still for KB?

| | Comments (0) |


Will fans still get to see Big Red on the NHRA tour?

Budweiser and Kenny Bernstein Racing have been synonymous with NHRA Drag Racing for nearly 30 years. But now that lies in question following this week's announcement of Anheuser-Busch's $52 billion dollar sale to InBev SA.
Some believe that the Belgium-based company may trim several of A-B's sports sponsorships, including Bud King Racing.
There's nervousness out there, and it's palpable," said Eric Shepard, executive editor of the trade magazine, Beer Marketer's Insights.
The big question, by most, is not if InBev will trim it's marketing budget, but by how much.
But others say it's still too soon to tell.
InBev CEO Carlos Brito even praised A-B for its marketing expertises. But the question lies is he willing to back up that praise with his pocketbook.
"What we see in Anheuser-Busch is its marketing expertise, and that's one of the pillars of why they built such great brands," Brito said.
Time will eventually give us the answers. Let's hope it includes Big Red.


Leave a comment

About this blog

Steve Ramirez has covered NHRA drag racing for 15 years, first from the bi-annual weekend events at Pomona Raceway to my weekly notebook during the season. As a former national media award winner, Steve offer a unique and inside look of a sport that measures life 1,320 feet at a time. Here you will find the latest news, inside scoop with some opinions at the world's first extreme sport. E-mail Steve your opinions, story ideas or tips to steve.ramirez@sgvn.com.

About this Entry

This page contains a single entry by Steve Ramirez published on July 16, 2008 9:37 PM.

Shorter distance, same results was the previous entry in this blog.

Schumacher just keeps on rolling is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.

Recent Comments

Powered by Movable Type 4.25

Advertisement

Headlines

Other blogs

Progresso vs Campbell's in Bentorama
Survivor producer suspect in wife's death in Crime Scene
Wednesday's wrap-up: Glendora playing host Arcadia for tourney title; Amat, South Hills get wins in Classic; Damien wins tourney opener in Best High School Sports Blog - Fred Robledo Talks Prep Sports
WDN Boys Basketball All-Area in Andrew Campa talks Prep Sports
Open the flood gates in From Steve Scauzillo's Opinion Desk