City promotes Northwest Pasadena

PASADENA
- In an effort to promote the neighborhood’s recreation, shopping,
dining and cultural destinations, Pasadena has installed bright
orange signs touting Northwest Pasadena.

The
signs feature the city’s new rose logo, as well as the Rose Bowl
Stadium. The banners displayed along Lincoln, Fair Oaks and Lake
avenues are the first phase of a marketing campaign initiated by the
Northwest Commission.

Our
first target audience in this community-driven marketing campaign is
the Northwest community itself, which may not be aware of the assets
here in our own backyard, such as libraries, parks, community
centers, the Rose Bowl recreation loop, landmark districts,
mom-and-pop shops, and an impressive number of unique and talented
residents,” said Lola Osborne, Northwest Programs manager. “The
banner design provides the blueprint for all communication efforts
moving forward.”

The
campaign’s slogan “heart and soul of Pasadena” refers to the
area’s historic landmark districts, diverse population, arts and
culture, strong neighborhoods and local businesses. Future marketing
plans include an expanded website and more.

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