What better way to welcom arena-goers than by giving them a universal greeting?
A "Hello Ontario" slogan is featured in the 184-piece artwork image at Citizens Business Bank Arena.
"It was a way to say `hello Ontario, here we are as an arena,"' said Diana Murphy, lead designer at Rossetti, the architectural firm that designed the arena.
What sets the pieces apart from other arenas' are the images' ability to rotate, Murphy said.
"It is visually eye-catching," said Sue Oxarart, director of marketing at the arena. "Every time you come in, there is something new, fresh and exciting. It's going to make it a lot of fun."
Murphy, who has worked on numerous venues nationally and internationally, came up with the idea of the rotating artwork.
"This is designed to create a sense of excitement," she said.
The pieces, which were installed last week, are of four silhouette images with the words "Hello Ontario" in several colors.
The silhouettes are of a performer, a basketball player, a motocross athlete performing a stunt as well as the arena.
The images will be replaced over time.
For example, after country singer Carrie Underwood's Nov. 9 performance, a handful of the 184 pieces will be images from the concert, Murphy said.
The same would happen for the Los Angeles Lakers' exhibition game.
It is typical for most arenas to have framed artwork, which presents restrictions when trying to find a replacement, Murphy said.
"You're left with the frame, dimension and size you can't do anything about," she said.
By using this method, staff at the arena can change out artwork in a matter of four to five minutes, Murphy said.
The art pieces are placed on a static-like backing, covered by a clear acrylic sheet and then secured with a mounting pin, Murphy said.
Aside from the pieces, there are also banners that line the west end of the arena that can be easily removed and replaced with new images, Murphy said.
"They'll be changed out as performers come," Oxarart said.
Currently in the main lobby, there are two 12-foot images of retired Los Angeles Kings player Luc Robitaille and Lakers star Kobe Bryant.
The sticker images will be removed in the next couple of weeks and replaced with acts that will visit the arena, Oxarart said.
All the visual elements are part of the arena experience, Oxarart said.
"It's the bow on the present," she said about the artwork. "The little sparkle for the arena."




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