Design-A-Bag contest
There are two Fresh and Easy markets in Ontario. Good luck
Fresh & Easy Neighborhood Market today launched its Design-A-Bag Contest as part of an increased effort to encourage customers to use reusable bags. The company is inviting customers to submit their original bag designs through its website, www.freshandeasy.com/
Customers 18 years of age or older in Arizona, California and Nevada can submit a design. From the designs submitted, a panel of judges will select 10 semi-finalists based on originality and creativity. The winning bag design will be chosen exclusively by "friends of fresh&easy," customers who have signed up to receive the latest news about the company along with exclusive discounts at www.freshandeasy.com/friends. Semi-finalists will each receive a $100 Fresh & Easy gift card and the winning designer will win a year's worth of groceries.*
"We are actively trying to increase reusable bag usage in our stores through increased signage, bag giveaways and improving our current range," said Roberto Munoz, Fresh & Easy Director of Neighborhood Affairs. "We want to offer bags that people really want to use, so it made sense to enlist the creativity of our customers to help design them."
The bag contest is part of a broader initiative Fresh & Easy is rolling out to increase the use of reusable bags by customers. Last Wednesday, the company began a week-long bag giveaway in celebration of Earth Day. Customers can still receive a free canvas bag through April 22nd when they spend $20 or more. The special Earth Day coupon for the free reusable bag can be found on Fresh & Easy's Facebook fan pagewww.facebook.com/freshandeasy.
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| Liset Márquez has covered the city of Ontario for the Inland Valley Daily Bulletin since 2008. She started the OntarioNow blog in August 2008. To contact Liset, leave a comment on this blog or send an e-mail to Liset Marquez |
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