Superbowl Sunday helpers

Some last minute shoppers loading up on grocery for the Super Bowl were surprised this past weekend.

The Helpful Guys in Blue, made up of Honda empolyees, were out in full forceat neighborhood grocery stores lending a hand.

The helpful teams are frequently in Ontario performing random acts of helpful.

Launched in January 2007, Honda Helpful is an inspiring multi-layered program representing over 57 dealers from various cities across Southern California. A collaborative effort between the Southern California Honda Dealers Association and creative agency, Secret Weapon Marketing, Honda Helpful serves to create a unified voice through an evergreen message: Helpful.

For more information, visit www.SocalHonda.com.