City officials tonight will discuss whether they are willing to give up 18,000 square feet of the Ontario Soccer Complex in order to help promote it.
The City Council will review a proposal from staff that would require that Ontario replace parkland with industrial space to allow for a 64 foot-high pylon billboard sign with an electronic LED message display.
The conversion could net the city anywhere from $100,000 to $200,000 annually for the first five years and upwards of $230,000 to $312,000 annually after that time frame. In the 30-year contract with the billboard company, it is estimated, over a 30-year span, the contract would net $6.3 million to $8.7 million to the city’s General Fund.
Ontario would have to amend its current plan to make way for the converted use but it would also be required to replace the 18,000 square feet of loss parkland before the sign is built.
The sign would be located in the southeast corner of the existing soccer complex, along the 60 Freeway.
What do you think?