ONT GM campaigning for better air carrier presence

There is a misconception that LA/Ontario International Airport’s costs are significantly more than all other airports in the region, says the general manager of the medium-hub facility.

Jess Romo, general manager of the airport, said he also wants to make it clear that the agency that runs ONT is not manipulating costs specifically to benefit Los Angeles International Airport.

Ontario officials, which have been fighting to regain control of the airport, have claimed Los Angeles World Airports has ignored ONT at the benefit of LAX, one of the busiest airports in the nation.

Inland officials also say the airport is too expensive for airlines to do business and has not appropriately been marketed the facility in recent years.

Romo, who has been the general manager at ONT since 2006, explained how the costs and fees assessed to the airlines is based on several circumstances, and not a decision set by the agency.

“What an airport charges an airline to operate at a facility represents 5 percent or 15 percent of their total operating expenses,” Romo said. Continue reading

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ONT ads hits the web

For the past couple of weeks I’ve been trying to connect with Jess Romo, general

ONT ad on the SigAlert.com site

ONT ad on the SigAlert.com site

manager at LA/Ontario International Airport, to get a better understanding about the new marketing plan at the medium-hub airport.

Here’s one story that I wrote briefly discussing the plan and here is another one my colleague Brian Sumers wrote when the funds were approved.

One of the plans was to help airlines – who offer new service – with up to $150,000 in marketing funds. I haven’t seen any ONT-related ads from airlines (that I know of) but I have seen more ads from LAWA in recent weeks.

The campaign launched July 1 but I noticed ads promoting ONT days before that. Today, as I was perusing SigAlert.com I noticed the image above. When I clicked on the link it took me to LA/ONT – The Facts.

LA/ONT-- The Facts website

LA/ONT– The Facts website

This is the first online ad I’ve seen for ONT that didn’t involve the SetONTFree folks.

The Facts link is something that LAWA created more than a year ago.

I’m not the only one who noticed ads, our editorial department weighed in on the issue.

Have you noticed the ad on the web before? Let me know.

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