No Kobe, no IE fans

In today’s paper I examine the reason for the low turnout for the Los Angeles Lakers game in Ontario on Saturday.

One analyst believes the reason for the unusually low turnout at this weekend’s game in Ontario was the absence of the team’s star, Kobe Bryant.

“Kobe is this team and this brand. When you know Kobe is not going to play, it is going to have a significant effect on attendance,” says Jeff C. Fellenzer, who teaches the course Sports, Business, Media at USC Annenberg.

Here’s the rest of my story.

Lakers play one more game in the Inland Empire tonight but judging the response from this reader, I don’t think things will be different tonight.



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