Christmas on Euclid launches website

Here’s our story in today’s paper about Christmas on Euclid festival this weekend.

This year, however, Christmas on Euclid organizers have ramp up their online presence, creating a website for the annual event.

Elvia Rivas said she needed a way for prospective vendors to get their questions answered while she was at work.

With the help of Victor Sanchez, the website was launched about two months ago.

“The website is more vendor friendly and accessible. Before we only had email and a phone number but now I work full-time and I couldn’t be answering the calls all day,” she said.

On the the site, the public can not only find out the basic information about the event but prospective vendors could download application forms.

“It’s in its infancy stage but we want to build it up a little more. It served its purpose in getting vendors to a site where they can get information,” Rivas said.

And it has paid off. Rivas said even though there are 100 vendors, typical for this event, there are a lot more new vendors this year.

But she hopes to expand the site in the months to come so that in the future public can draw use for the site.

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Christmas on Euclid

Elvia Rivas only wants one thing for Christmas on Euclid – no rain.
The annual street fair and car show, which will mark its 30th anniversary on Saturday, has become a tradition in Ontario with thousands of people turning out for the event.
But weather forecasters say the Inland Empire may have wet weather today through Monday. A 50 percent chance of rain is expected Saturday.

In the 29-year history the event, the annual Christmas has only been rained out once, said Rivas who has organized the event.

“If it’s a drizzle then we make a go of it,” Rivas said. “But if it rains, I would really be bummed.”

The street fair would have to be rescheduled to the following week if it rains, she said. Rivas said strong winds last year did force them to shut down the event a little bit early, she hopes rain won’t be an issue this year.

Sponsored by the Ontario Kiwanis Club, which Rivas is a member, the event features everything from homemade jams to woodcrafters. This year, the event features vendors from as far east as New York and up north as San Francisco, she said. A total of 150 vendors have signed up.

Proceeds from vendor fees goes back into the community, Rivas said.

The street fair is the biggest fundraiser for the Kiwanis Club which donates those funds to various organizations in the community.

But it also serves another purpose, Rivas said.

“It brings Ontario together as a city and a community,” she said. “It’s about helping the community and helping the youth and showing the youth to give back to the community.”

Rivas said about 30 Kiwanis members and 60 youth will volunteer for the event.

“It takes a village to really pull this off. I think this is so worth. I just don’t want to rain. I’m praying for no rain,” she said.

The Inland Valley Street Rod Club in collaboration with the Ontario Chamber of Commerce Foundation and the Ontario Kiwanis Club will host the 14th annual Christmas on Euclid Show, Shine & Shop car show. All funds raised by this event from registration fees and sponsorships go to support the Ovitt Family Community Library Children’s Reading Room. To date, $31,400 has been raised for children’s books and related materials under the leadership of Librarian Helen Fisher.

The event is from 9 a.m. to 2 p.m. in downtown Ontario on Euclid Avenue from G to E streets.

The remainder of Euclid Avenue to Holt Blvd. is the site of the Kiwanis craft fair with vendors for holiday shopping and food booths. Car show fliers are available at the Ontario Chamber of Commerce office or by calling Don Driftmier at 951-206-5731.
Kiwanis event information is available at

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