Stella Rosa to debut first wine float at Rose Parade


Stella Rosa wines as the first time a wine-themed float entry in the 125 year history of the Rose Parade.

The 55-foot long float, “Stellabrate Good Times,” will feature a double-decker bus adorned in more than 5,000 bright pink roses. Behind the bus is a festive scene including balloons, pin wheels and of several bottles of the bubbly immersed in ornate ice buckets.

San Antonio Winery, which has locations in Ontario and Los Angeles, launched a marketing campaign this year to promote its most popular line of wines – Stella Rosa.

Watch for the full story soon.

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Kaiser Permanente rose float wins theme award

Last week I wrote a story about the Kaiser Permanente float which featured four float riders from the Inland Empire.

Well, Kaiser Permanente’s entry, “Oh, The Healthy Things You Can Do” grabbed the Theme Trophy at Tuesday’s Tournament of Roses Parade for best representation of the parade’s theme.

The 124th annual Rose Parade was themed “Oh, the Places You’ll Go.”

Kaiser Permanente float “Oh, the Healthy Things You’ll Do” as volunteers began to decorate the entry last week.

A 26-foot-tall Cat in the Hat was featured on the float. The cat from the best-selling Dr. Seuss books, movies and educational programs was joined by fellow characters Sally and Conrad, Thing One and Thing Two and Karlos K. Krinklebein the fish.

The float consisted of The Cat in the Hat reading to Thing One and Thing Two amidst a colorful garden while Conrad and Sally swung above them.

Award-winning artist Raul R. Rodriguez designed the float. This was Kaiser’s eighth entry into the parade.

“Kaiser Permanente is honored to have received this year’s Theme Trophy,” said Dr. Benjamin K. Chu, group president for Kaiser Permanente Southern California and Kaiser Permanente Hawaii.

“And we are especially grateful to our float decorators, Continue reading

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