Paramount Pictures knows it has a great movie on its hands with "Dreamgirls" so why not build up the word-of-mouth to a fever pitch? The studio will not release the movie nationwide until Dec. 25 but this weekend, offered limited showings in Los Angeles, New York and San Francisco.
All 21 shows were sold out with each location grossing $120,000. Moviegoers who got into the showings paid $25 a ticket and received a commemorative program as well. I got a program at an industry preview last week and it is a keeper: filled with amazing photos from the movie and giving credit to all of those in front of and behind the camera who helped to bring this musical sensation to life.