Premium gay television network here! will begin a national marketing campaign with a month-long outdoor advertising campaign in the West 14th Street station at Eighth Avenue, located in one of the most densely populated gay and lesbian neighborhoods in the country known as Chelsea. The subway campaign, which begins tomorrow, Feb. 1, will unveil and focus on “1-888-HERE-NOW�, a national toll-free number aimed at building subscribers in key major markets across the country.
"The campaign was designed to demonstrate our commitment to continue building subscribers in 2007 regardless of what cable system covers a particular consumer’s location," says here! founder and CEO Paul Colichman. " Now that here! is broadly available, we are creating an easy and highly visible way for consumers to join other gay and lesbian Americans who have already subscribed to our authentic and groundbreaking programming.�
here! is the first gay and lesbian company to participate in CBS Outdoor’s “Station Domination� advertising program which involves “dominating� every available media space at the 14th Street subway terminal. It joins past Fortune 500 advertisers such as Budweiser, Johnson & Johnson, Delta Airlines, Apple, NBC, Starbucks, Target and American Express who have previously participated in the “Station Domination� program.
The 1-888-HERE-NOW campaign will rollout over the next 6-8 months in the top 25 major markets utilizing print and online in addition to outdoor media.