Bjorn Borg's provocative marketing...
When he ruled the tennis courts with Jimmy Connors and John McEnroe from the mid-70s through the early 80s, Bjorn Borg was a hearthrob who won five Wimbledons and six French Opens wearing the tiny, white shorts that were so common then.
He woulda made a great underwear model.
But now that's he's in his 50s, the still handsome Borg is leaving the modeling to other people but not the underwear. His uinderwear business is thriving and the ad campaign is certainly eye-catching with these breathtaking models, don't you think?
Yellow never looked so good...
I wonder how much a plane ticket to Sweden is...
Greg Hernandez has covered the entertainment industry for the Daily
News since 2001. He's considered a bit odd by some for his obsession
with box office numbers, has been known to camp out near the kitchen
at premieres for first crack at the hors d'oeurves, and Greg's never
seen a red carpet he didn't want to stroll down.