The truth about those revealing David Beckham ads...

No, those are not my lips on these pictures! Those are the art work of the OhLaLa blog which posted this series of shots from the David Beckham photo shoot for the new Emporio Armani underwear campaign that is causing such a sensation.

The photo above has led to speculation about the bulge. Is it all him? Wife Victoria Beckham decided just to tackle the question head on and said in an interview I saw somewhere: "I'm proud I still have a really good sex life with David. He is very much in proportion. He does have a huge one, though. He does. You can see it in the advert. It is all his. It is like a tractor exhaust pipe!"

Lucky bitch.

Giorgio Armani had this to say about his star model: "I design with the body of a classical athlete in my head. David recalls the classical ideal - he brings to mind the beautiful Michelangelo statue in Florence. David is one of the very few iconic sports people who is as well known for his style off the field as he is for his talent on the field. For me, David represents a notion of modern masculinity: strong, fit, healthy, but also sensitive and considerate."