A Beckham Brief: Ad leads to spike in sales...
So maybe the LA Galaxy didn't get its money's worth out of David Beckham on the field this year, but Emporio Armani underwear sure as heck is! The black and white photo of the soccer stud has surfaced everywhere online and got people buzzing, panting, and buying!
I just read on Towleroad.com that Selfridges, the UK chain of department stores, is reporting a 50% increase in sales of similar tighty-whities since the release of the Beckham photo.
According to the Manchester Evening News, "They are currently outselling boxer shorts by two to one. Demand for the entire Emporio Armani underwear range was also up 30 per cent. Director of menswear David Walker-Smith said: 'David Beckham is a global style icon, appealing equally to men and women. Where he goes, fashion is bound to follow, so briefs are the big story for underwear.'"
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Greg Hernandez, Page 2 "News Lite" columnist for the Los Angeles Daily News, gives you a fly-on-the-wall account of the Oscars and other awards show, movie premieres, film festivals and various star-studded events. He also shares his celebrity interviews as well as specially-selected videos and photos. He writes about all things pop culture through a gay man's eyes ...
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