Greg in the Media: The PRWeek interview...

I'm quoted extensively in a new story in PRWeek about the state of the newspaper business and the transition to online and blogs. Here's a link to Special Report: State of Transition

The writer called me several times and it seems like each time I was in the car, on the freeway. So there was not really an opportunity to do anything other than just tell it like it is but when I read these quotes, I come across as a real bitch - kinda harsh. But those are my words and I was happy to do the interview even though the writer does not mention the Out In Hollywood blog once! Sheesh!

Here is an excerpt:

Many reporters are still slow to embrace blogging, even though it provides an opportunity to enhance their job skills, says Greg Hernandez, staff writer and blogger at the Los Angeles Daily News. Indeed, only 22.1% of respondents report writing a blog for their traditional outlet.

"I think overall there were some early adopters, people who did embrace it early on," he notes. "And maybe they were more online-savvy and [saw] how their lives were moving in this direction and they realized that. But I think some journalists who had been around a long time... resented any new work.

"[Moving to the Web] really requires more work out of everyone," adds Hernandez. "People resented [being asked to do] more work for the same pay. They weren't grasping that the survival of the business and the publications were at stake and [that] if they couldn't step up, there might not have been room for them in the business."

Earlier post: Greg talks, and talks and talks...