Caving to complaints, Heinz pulls ad with two men kissing in the UK...

Well this kinda sucks. Heinz decides to do a really cool ad for its new Deli Mayo product in the UK that features two men sharing a kiss at the end of a family breakfast scene. No big deal, right. It's the UK, they have equal rights where they let gays serve in the military and have civil unions.

But after 200 or so people called and complained, Heinz yanked the ad from the air! Apparently those caller found such a kiss offensive and "inappropriate to see two men kissing". Other complaints include that the ad was "unsuitable to be seen by children" and that it raised the difficult problem of parents having to discuss the issue of same-sex relationships with younger viewers.

Gee, imagine having to do that!

Nigel Dickie, director of corporate affairs for Heinz UK, told MediaGuardian: "It is our policy to listen to consumers. We recognise that some consumers raised concerns over the content of the ad and this prompted our decision to withdraw it."

Here's the part that really irks me: Dickie added that the campaign for the new Heinz Deli Mayo product, which was due to run for five weeks, was meant to be humorous and that the company apologised to anyone who felt offended.

Why apologize? And did you bother to think that a lot more than 200 gay people - at least those who would eat mayo - might buy your product because of the ad?

Now you've come off as gutless and sorry you even did it. I hope, for your sake, that those 200 complainers are gonna buy your mayo because I'm not!