We screwed up. The PrepXtra Preview Football magazine is NOT in today’s home delivery or news rack. I’ll spare you all the details, but a major breakdown in communication caused this. I have been assured that the PrepXtra Football Preview will run in WEDNESDAY’S home subscription and newsracks. Sorry for the inconvenience, it’s embarrassing and we let you down.
For those who don’t know, we print all editions of the San Gabriel Valley newsgroup (Tribune, Star-News, Whittier, Bulletin, Sun, etc) at the Orange County Register, then distribute them to our drivers. From what I understand, there was a mix-up on the dates our drivers were supposed to deliver the magazine. Apparently, the Register and drivers were given a date of Aug. 31 instead of the 30th to deliver the magazine. How that happened after all our promotion of the magazine on the 30th is difficult to comprehend, but it happened. I don’t like making excuses, but what can I do other than say we screwed up, and that it will be in tomorrow’s papers.
— Prep Editor Fred Robledo