California GOP...on the attack

The state Republican Party unveiled its new website today that it says is designed to "make it easier for you as a journalist to access the information" needed for stories.
What it is, however, from the initial looks of it is the start of an attack on Democrats.
It's initial offering is a hit on former Sen. John Edwards criticizing him for his $400 haircuts. Fair enough, jus t seems odd in your opening salvo to go after the opposition rather than seek to broaden your base in a state where your party has had difficulty finding new members.